Telehealth
Marketing and Implementation
Health
Care businesses must be current with cutting edge technologies to achieve
success but to sustain success they must know their customers well and be able
to deliver services that have value to the customer. Marketing those services
is dependent upon relationships. It is often challenging to quantify the value
of a service.
Laff
Associates currently consults with tele-monitoring vendors and home health
agencies and hospice providers to provide;
·
Services
Marketing workshops
o
Market
Results..not technology.
o
Clinicians Rule!
·
Evaluation
of tele-monitoring systems
o
Its not
just the box &its what you do with it that counts.
o
Look
carefully at product support and upgrades.
·
Clinical
model development for telehealth implementation
o
Organizational
re-structuring
§
Responsibility
and accountability are key components.
§
Methods
to achieve clinician buy-in
o
Process
and structure re-design
§
Checks
and balances to ensure timely clinical interventions.
·
Management
oversight processes for the implementation of telehealth
o
Internal
processes for ongoing involvement by clinical managers and senior executives is
vital to clinical and financial success.
·
Return On
Investment Measurements, Tools and Processes
o
Outcome
Improvement
§
Hospitalization
§
Emergent
care
·
High risk
assessment
·
Medication
management
·
Fall risk
analysis
·
Personal
Emergency Response
o
Increased
Case Capacity
§
Fewer
clinical care managers can accurately manage care for more patients with
telehealth.
o
Enhanced Productivity
§
Comprehensive
remote monitoring eliminates unnecessary travel and increases available time
for necessary hands-on care.
o
Reduction
of episodic costs
§
Decrease the
need for consumption of scarce clinical resources.
